What is an Independent Marketing Organization?

What is an independent marketing organization? According to the definition, it is a non-company affiliated organization that contracts with an insurance company to perform distribution and other marketing functions for one or more of the company’s products or product lines. Advisors Match is a company that falls directly into this definition. However, this company takes their organization one step further by adding tax preparation into their strategy. The benefits of having this service is 1) having an advantage over other independent marketing organizations and 2) you, the agent, gets to help your client reach their end goal efficiently.

So you’re still asking the same question: what is an independent marketing organization? Think about it this way: Advisors Match is the company that helps you reach your clients while you are the agent that sells your services. This type of strategy goes beyond regular marketing as you are not only selling your goods and services, but you are also acting as a financial advisor for your clients. By joining forces with Advisors Match, you can be the first agent in your local business to expand yourself into being your community’s tax advisory center. If you’d still like more information on this strategy, call Advisors Match at (800) 599-2788.

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