Tax Prep, Retirement Planning, and Successful Financial Advice

Did you know women control over 85% of the purchasing done in America? As a woman, this statistic doesn’t surprise me. When I read this, I thought of all of the men I know who dread going to the mall or grocery shopping. Think about those times at the mall when you’ve seen a husband sluggishly walking behind his wife, looking miserable, while carrying all of the bags. So what does this mean for you and your business when you are marketing? At Advisor’s Match, we understand that marketing to women is essential for staying current in the marketplace.

Women have especially become prominent in the world of blogs and social media. On Facebook alone, females are 55% more engaged than men. And over 50% of them purchase brands that they interact with on social media. Think about how many “mom” blogs you have come across when roaming the Internet. Don’t believe me? Head over to Pinterest and take a look for yourself. Many of the pins come from those exact “mom” blogs. When marketing to women, there is not a “one size fits all” for the entire demographic. At Advisor’s Match we have taken the time to understand women’s purchasing power and trends. 

While you may think that marketing to women will be an easy task, it is, like women, actually very complex. We guide all of our clients through these women based campaigns. By utilizing print, TV, social media, and other outlets in our marketing strategies, we are able to engage a range of women. Our information is also priceless when narrowing down your campaign and targeting the appropriate demographics. So the next time a man looking miserable when shopping, think of Advisor’s Match and remember how important it is to diversify your marketing campaigns. Call us today at (800) 599-2788.